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New Burger King Restaurant Prototypes are 100% More Brothel-y
Over the weekend, Burger King unveiled their new restaurant design prototypes in the Houston area.
The 60-seat test unit is the beginning of a rollout of at least 10 more restaurants featuring the new design. From Nation’s Restaurant News:
The new prototype’s exterior features signage incorporating the company’s “Home of the Whopper” and “Have It Your Way” slogans, as well as patio seating and a drive-thru enhanced by a waterfall and fountain. In addition, the roof is lined with red parapet lights that mimic flames. The restaurant’s interior includes such high-tech touches as LCD menu screens, free Wi-Fi and interactive game kiosks for children.
I guess it’s cool, but, uh, why so high-tech, Burger King? The new restaurant design also features something called a “flexible batch broiler,” which apparently will make possible such new delights from the BK test kitchen as an extra-thick burger, “bone-in-ribs,” and other monstrosities, while cutting energy consumption by more than half.
What are your thoughts on the new design? I can’t shake the feeling that it’s like an Amsterdam Red Light District whorehouse, as imagined by the designers of the ESPN Zone sports bar.
EXPERIENCE THE BROILER!!!!!!
(I prefer to eat fast food alone in the dark.)
Is “Experience the Broiler” the potential slogan for an ESPN Zone brothel?